Jason Cohen

speaker

1,168 appearances 2 recordings 2 series first heard Apr 2024 last heard 27 Jan

Jason Cohen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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Startups For the Rest of Us · Episode 817 | Bootstrapping in the Age of AI with Jason Cohen · 27 Jan 2026 podcast

And because you've been so specific –

You can be so compelling with things like your advertising and your homepage message and what the price is and which features you choose to build because it's so clear who you're building for because you've narrowed it down so much that you know how to thrill them.

So the first thing that happens is at least those people, when they hit your website, they'll know.

So you can at least sell them.

That's a start.

Because if you're not that specific, you never get that benefit.

That's not good.

But what else happens is most of us are not the ideal customer for any product.

And yet we buy them.

So what's happening?

What's happening is we see the product.

There's things that we consider to be strengths and weaknesses.

Which by the way, other people disagree what's a strength and what's a weakness.

So you can't even just say like a low or high price is a strength or weakness.

It depends on the observer.

If I'm a consumer and it's a high price, I probably don't like it.

But if it's a luxury brand, I only like it if it's a high price.

Or a business may not want to buy a cheap piece of software because they just assume it won't do what they need or the company will be gone.

They're only happy if it costs more.

So is a high or low price of weakness?

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