Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
Again, it depends on the observer and that's just true of almost everything.
So what's actually true is that your ideal customer sees the things that you are as strengths because of who they are.
And the things that you think are weaknesses, they either don't care about or they even are happy about it.
Like a high price is sometimes like a good thing.
So that's the ideal customer.
But everyone else, they're still going through some sort of pros and cons or, you know, trade-off analysis.
And many of them will still pick your set of trade-offs.
And because you were so specific about what you are, the trade-offs are clear.
And when the trade-offs are clear, people are more willing to accept the weaknesses.
And there's data on this, which is very interesting.
For example, products that have negative reviews that are specific about what is negative about the product have higher sales and fewer returns than other products with the same rating, like 4.1 stars or whatever.
Why?
Because you were able to see what the weaknesses were.
And you can either decide, well, I'm not buying it, which is fine.
But if you do buy it, you already knew what it was.
So when it comes and it has this thing you don't like, you knew that you already decided it was okay.
So you don't return it.
And the fact that you know what it is, instead of just like, geez, I don't know what's good or bad about this.
The fact that you know what it is gives you more confidence to move forward.
So that's just all a long way of saying, wow, if I'm very specific about what I am, then my ideal customer will definitely buy, which is already a reason to do it.
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