Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
But like a hundred times larger market than that, we'll see that specificity as a reason to buy your set of trade-offs, even though they're not quote unquote ideal and they buy anyway.
So that's a very long way of saying, that's why I think everyone should niche down in this sense and
of having this narrow view of who you're perfect for and staying focused on that because you won't just sell there.
So not niche down in the sense that that's the only customer you'll ever accept.
That's not what I mean.
It's the best way to get more customers.
Now, of course, over time, you can expand what that is.
When WP Engine first started, we were only for like small business, maybe medium sized.
A lot of times it was going through freelancers, sometimes direct.
And sure, four or five years in, we saw some more appetite from larger companies, but not for their homepages.
It was for, like it was for small and mid-sized companies, it was for like campaigns in some country or something like this.
It was a different use case for them.
And it was large enough that we thought, oh, let's actually spend tens of millions of dollars over a couple of years on sales and marketing and this and that to actually enter that with this other message.
And it was successful.
But that was years later and it was an intentional thing.
So of course you can expand that as you scale and you can apply more things to it.
So you can do that.
But even to this day, we have specific –
types of things that we focus on, right?
And we have more of it, but that's because we have a thousand people.
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