Jason Cohen

So we're all like this.

You're just trying to find out what it is.

So then, of course, you're going to take that and think about the slot in your company, the culture your company has in the specific slot and conditions that they have that you're going to be asking them to do and just trying to think, is that a fit?

So once again, this is the way, even though you don't really know anything about their specialty, you can see if they're a fit.

That's how I do it.

That's actually literally what I do.

The final thing I'll say about the executive level is it's nice to have somebody who's done it before.

Sometimes people are like, oh, you've got to stack the executive team with people who've done it before.

Maybe.

That could be a good idea.

It could be.

But there's a really big difference between zero people who have done it before and one.

And so it can be any role.

At WP Engine, it was actually the CEO.

I became the CTO, and we hired a CEO, and it was the second best decision I've ever made.

You want to guess what my first best decision ever?

No, my wife.

My wife was the first best decision ever.

We've been married over 20 years, by the way.

Anyway, my second best decision, though, was hiring Heather Bruner to be our CEO.