Jason Cohen

speaker

1,168 appearances 2 recordings 2 series first heard Apr 2024 last heard 27 Jan

Jason Cohen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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It's not exactly like earth-shattering quantities of money.

And the next round after that was only two.

Again, so eventually we raised a lot when we were a lot bigger.

But at first, that's not what was going on.

But still, a million dollars is a lot more than nothing, as every bootstrapper will agree immediately.

And so if we were just better at this and we have great people, and even just a million dollars of working capital ahead –

And if we put that to good use and we're not dumb about it, yeah, we can probably simply out-execute people.

And that can matter in this field where there wasn't good execution.

So another thing we really nailed in 2012 was the pricing.

The pricing was already pretty good, but we had some revelations talking to customers and hearing some stories.

We had some revelations where we reset the prices, not dramatically, just like certain things in 2012.

And that's when we really took off.

That's like where the growth curve turns, bends, and starts shooting up and never stopped shooting up.

And so there was this resonance, you might say, with the pricing that was just exactly right.

Now, you could say it was a coincidence because other things, it could be.

Again, even I don't know in retrospect because I can't rerun it holding other variables constant, so I don't know.

We were also going to WordCamps and talking to people, and that certainly helped.

So I just can't really know.

But we were reacting to what people said about pricing.

So I have to think that has at least something to do with it, if not the majority of fact.

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