Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
Yeah, I think this combination of things is why we just did really well and surpassed the sort of immediate competitors or even people that came later who couldn't grow as fast and therefore never got close in terms of the size.
And I'm not trying to say that size is what matters.
It's not true.
In our case, that's what happened.
Like at SmartBear, I wasn't interested in making a unicorn.
So like I myself don't always have that goal.
In this case, that's what we're doing.
So I know I keep saying that, but it's not like I think that's the only thing that matters and far from it.
I think even when you think about people who have a great brand, like personal brand online, or like you just said, isn't the origin story always that they were obsessed about some topic and they talked about it and they got good at the exposition and that's where the brand came from?
I mean, even like Mr. Beast or I don't know, whatever your favorite YouTuber is on any topic, did they set out to create a brand that they now have?
Or were they just, sure they wanted viewers and stuff, like they wanted to get become known, but weren't they obsessed with a topic or a thing or teaching physics or teaching, you know, like there's,
I think that genuine place is where it comes from.
And we see corporations try to build brand all the time.
It always fails, right?
Anytime they rebrand, everyone hates it.
So that wasn't so good.
So that doesn't seem like you can manufacture brand so well.
Is brand a moat is an interesting question.
I think the default answer is no.
And the way you can tell is every company has a brand.
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