Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
And it's not true that every company has a moat.
Like just because it's your identity doesn't make it a moat.
Like how do you tell when brand is really starting to matter either competitively at all or maybe a moat as opposed to just the identity of the thing, like a handle of the thing, is when customers are making buying decisions because of it.
It doesn't have to be the only reason, of course, but it has to be like top three reason.
everyone knows this, but like the classic, no one ever got fired buying IBM.
That's an example where the brand is a moat because the fact that you might buy IBM, even though it's more expensive, it doesn't have the features you want, it doesn't this, it doesn't that, and you bought anyway because of the brand.
Okay, see, to me, that means the brand really is at least a competitive edge, if not a moat, because even when you're losing on dimensions customers also care about, they buy you anyway.
That's what I mean by the brand mattering.
So
Like today, Apple is like that.
And even back in the day, Apple was like that.
It was like an identity statement to have an Apple product.
So that's not just a brand.
That's like a statement and therefore it surpasses that.
Again, I don't know if you want to call it a moat or not.
It's certainly a thing that you have that others can't take away in that sense and it's competitive.
In that sense, it's a moat.
We don't have to try to like –
have a razor accurate definition of moat, I suppose.
But if you call it like a semi-permanent competitive edge that others can't remove, then that level of brand is a moat.
Showing 401–420 of 1,168 · page 21 of 59
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