Jason Cohen

But the bottom line is a lot of these things of what makes you fulfilled, these kind of thoughts about that, they're very similar.

Dan Pink with the mastery, autonomy, and purpose.

There's Ikigai, which is like four things.

I had a way that I did it.

And it's that when you do stuff that you love mostly and stuff that you're good at and that the company needs done, then you're in a good place.

Again, not revelation.

But what I was able to see with this simple thing is, oh, the company needs various things that save 70, 80 people that we were and growing fast.

We need to hire an executive team that can manage this stuff, a global sales team, for example.

We're going to be raising more money

And that's the whole thing.

We're going to have a more serious board.

And we have a culture we're trying to maintain.

What does that mean at scale?

That's a whole other difficult topic, right?

So these are some of the things needed.

And for me, it was like, these things are either things I'm not skilled at.

Or don't like or both.

There's one thing if you aren't skilled at it but you like it, then maybe it's a growth path.

But if you don't even like it, you're just going to hate it and not do a good job.

And we just said the company needed it.