Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
But the general level of brand is not a moat.
Like just having a logo doesn't make it a moat.
A good way to see that is, let's suppose our logo was different.
Would our trajectory have been different?
I don't know, but my strong feeling is no.
Okay, so that means the brand, the physical brand didn't matter.
It's not like we picked the right color or something, right?
We did need a consistent logo and color so that something was indelible in someone's brain.
Something was memorable.
Something was a handle, right?
So it has to be consistent.
So to me, it's sort of like the...
The old thing about white space and braces in code, the studies show that the specific style of where you put the braces and stuff does not change readability or legibility.
But the fact that everyone uses the same does.
If different files have different styles, then people have a harder time or a slower time reading the code.
So the main thing that's important about a coding style is that you use one.
But what you put in there doesn't matter at all.
It's like pure art, purely like whatever you feel like.
And so I feel like a brand is like that.
You need consistency so that you have an identity, but the details of that are unlikely to be terribly useful.
Showing 421–440 of 1,168 · page 22 of 59
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