Jason Cohen

speaker

1,168 appearances 2 recordings 2 series first heard Apr 2024 last heard 27 Jan

Jason Cohen’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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Just to give you a sense of scale of what happens.

And so i want to take 20 minutes and talk about stuff that i Learned from this part where the company is growing faster than People can grow.

So the first thing is that

You know it's going to be different, but it's dramatically more different, I think, than you would expect if you had never done this before.

Because before product market fit, you're exploring.

You're trying to figure out, yeah, everyone here knows this.

Who's the customer, and how do we get there, and what's our unique thing, and blah, blah, blah.

So this is all experimentation and unknown stuff.

So there's all these techniques you should use, like trying crap and pivoting fast and nonsense like that.

But after you have product market fit, you know those things.

And so the things that you do dramatically change.

And so just saying things like, we'll keep experimenting is not how you scale something that's already working.

So for example, you're not just building stuff.

You're hiring and managing humans quite different from finding a marketing channel or building software.

You have something to lose, like there's growth, there's customers.

So defending that becomes a whole thing to do that you not only didn't do before, but you shouldn't have.

There was nothing to do.

You built a kind of a crappy product because, of course,

So now it's time to fix it, which, again, you didn't do before, nor should you have, and now it's time.

That's different, again, different mindset.

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