Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
So it's hidden in that sense.
I once had a great strategist tell me, a lot of times what's wrong with a strategy is not that we didn't know something, it's that we didn't realize how important that thing was.
So these can be like that.
Or maybe you did know it, but you didn't know what to do or you were scared to do something about it.
So without an explanation of what do I do, it just sort of hangs out there.
And the form I see that in is people will say, I already knew that.
And then you look at their actions and you're like, well, you're not acting like you know that.
So it's like effectively you don't know that, right?
And so that's what I mean by hidden, this kind of somehow or another you're not taking advantage of it.
So that's what this book is, is like 10 of these hidden multipliers, one per chapter, just going in great depth, of course, about what is it, motivating it, proving it with examples, and then saying, of course, what to do.
Yeah, I didn't want it to just be an anthology of, or mix, or rehash of the blog.
But obviously there's some stuff in there that is in the blog because these are, I've had certain ideas in the last 18 years, some of them are good.
And so, you know, that's only natural.
But yeah, I didn't want it to just be a rehash.
For me, writing is thinking.
And I have this drive to teach.
Both my parents were teachers.
I think it's literally in the DNA.
And of course, we all know that if you want to learn something the best, you teach it.
On the other hand...
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