Jason Cohen

speaker

1,168 appearances 2 recordings 2 series first heard Apr 2024 last heard 27 Jan

Jason Cohen’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.

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Of course, if you can raise money or apply a lot of new money and teams to something, there's many possibilities.

And that's good.

Maybe you should do that.

But most of the time we have a team, we have a budget, and we need to do things within that team and that budget.

So if the feeling is, man, I'm not growing as fast as I want, or I'm not as profitable as I want, or I'm not getting this or that goal that I want,

Usually the answer is not, oh, I got to go raise a bunch of money, right?

Like almost always, even if you have raised money, that's usually not the answer, right?

Usually it's like, but we have people doing stuff, even if it's one person.

And surely we could be doing something a little bit better.

So this was this extra criteria that I thought was interesting to add on top of this.

Small things make big effects.

It's systematic, so it's usually true.

You can pretty much rely on it.

And this idea of, I've got to do with my current team and budget, right?

So it has to be doing something differently, but not some kind of big investment or something like this.

And I found that there were these things which fell into this category.

So that's how I defined this idea of a hidden multiplier, multiplier being this notion.

And then hidden is another funny word.

Sometimes these things are hidden just because you didn't know it.

Sometimes you did know it, but it's on a to-do list with 10 things and you didn't realize how important it was.

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