Jason Cohen

How do I pick just a few things since I have so many options?

Here's what I actually do with teams at WP Engine and sometimes groups of teams at WP Engine.

The first thing is we sit down, we do this once a quarter, and we say, OK, if we weren't encumbered by problems, challenges, constraints, how would we advance our strategy right now?

So it could be anything.

Maybe there's a feature you know, we all know,

would be great because customers talk about it.

We've invented it.

Competitors don't have it.

We know it's good.

It would be so strategic.

It's how we're going to win, you guys.

So maybe it's that.

This is just some ideas.

There could be all kinds of things.

It's time to open a new sales channel.

Whatever would be the best way for you to win now, this is obviously something where you can brainstorm lots of things and then come together on a few things.

It's good to get as many people in the room for that kind of brainstorming as possible, because it means everyone's contributing to the answer, which ultimately means they'll be more on board with the final answer.

OK, I know objectives is a crappy word, so pick a different one.

Anyway, but then what's stopping us from doing that?

By the way, this is not revelation, right?