Jason Feifer

We all think we know what the consequences, but the unintended consequences, what you just described, because everybody thinks, oh, I'm hyper-focused.

I'm going to get to that one destination, all that.

But if you only go down that one road, you may or may not get there.

There's just unintended consequences in every decision.

When you get too narrow, that's what ends up happening.

I do want to ask you, Jason, what for you makes a good story?

You described the humble beginnings, and it hasn't always been as easy as telling a story about Fallon, maybe.

And I'm not going to say that's a layup, but I'm just saying.

Those are easy.

Those are great.

You work to have those kinds of things in your pocket, but they certainly don't come easy.

Yeah, you work for them.

But what's a good story to you?

What gets your attention?

This is more for you writing and evaluating and doing what you do because you're a storyteller.

More of that.

It doesn't actually start with storytelling.

It starts with the audience.

What does the audience expect?

How am I serving the audience?