Jason Feifer

The way that I tell a story in Entrepreneur is so different from the way that I tell a story in my podcast is different from how I tell my story in some other way.

Because what I have to be mindful of is I imagine my audience to basically be impatient and very, very expectant to see value immediately.

What is in it for me?

Why am I listening to this?

Why are you demanding my time?

People's time is the most valuable thing that they have.

And I am out there demanding it.

I'm out demanding their time and everything that I do.

I have to think I got to earn that time.

I got to earn that time on a second by second basis.

I cannot take it for granted at all.

I have to know what is this for?

What is it for?

To me, the very first thing that I have to evaluate is do I have the thing that they want?

Why am I writing about Jimmy Fallon in Entrepreneur Magazine?

The answer is because putting a celebrity on the cover of a magazine is a much better way to sell a magazine than putting a piece of fruit.

You are a business.

You're trying to sell copies here.

That's right.

And there's nothing wrong with that.