Jason Feifer

Nope.

I want to make sure that it's valuable to people.

It can't just be Jimmy Fallon for the sake of having a photo of Jimmy Fallon.

It's got to be valuable.

Jimmy Fallon does a thing that most people do not do and never will do.

The level of success that he's had, he's hosting the Tonight Show.

Most people are not going to do that.

In some ways, the basic outline of Jimmy Fallon is very unrelatable.

I have to start with, why does somebody pick up a copy of Entrepreneur Magazine?

Well, the answer is because they are looking for some kind of growth and insight for their careers or their business.

That's why they're picking up the magazine.

What could they want from Jimmy Fallon?

First of all, I've made a selection of Jimmy Fallon because I think that they can get something out of Jimmy Fallon.

And now I got to go in and I got to deliver on that.

When I go in to talk to Jimmy Fallon, I am talking to Jimmy Fallon about Jimmy Fallon, but I am really mindful of the reader.

And I'm mindful that people don't care about Jimmy Fallon's career arc.

They could find that somewhere else.

What is the story that I can tell?

What is the unique value proposition that entrepreneur has because it understands its audience?

And to me, the way that I approach these stories is that it never really can be about the person who I'm writing about.