Jason Feifer

Because that's what I'm doing.

What's in it for me is how I consume things, too.

I don't have time for your random crap.

When I was in my teens, we just wanted to burn Saturday nights going to the movies.

I'll watch anything.

But boy, as we get older, we don't have that kind of time anymore.

You got to understand what is in it for your audience and deliver on that relentlessly.

The days of showing ex-celebrity and the mansion they live in and the Porsche that they drive or whatever.

I'm not saying there's not a time and a place for that article.

This is what I love about what you guys are doing.

An entrepreneur is more of that aspiration motivation.

Starting something new isn't just exciting.

It's honestly a little terrifying.

I remember right before I launched my podcast, all those what-if thoughts creeping in.

But looking back, taking that leap was one of the best decisions I've made.

And I'll tell you, if your systems are clunky, everything slows down.

If things are smooth, you actually keep moving.

That's why having the right platform behind you makes such a big difference for a lot of founders and entrepreneurs.

That platform is Shopify for massive brands to people just getting started.

They make it easier to go from idea to real business.