Jason Feifer
speaker
848 appearances
6 recordings
2 series
first heard Nov 2024
last heard 12 Jun
Jason Feifer’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
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Money Rehab with Nicole Lapin · How to Make a Newsletter Your Career's Secret Weapon · 17 Jan 2025
podcast
I can because I've spent a lot of time thinking about it. Each week, the editor-in-chief of Entrepreneur Magazine, which is me, gives you one way to be more successful and satisfied and build a career or company that you love.
Yeah. So my newsletter has gone through three phases. And then I have spent a lot of time iterating inside of each of those phases. So let me give you the quick rundown. The newsletter began as The Pfeiffer Five, which is a terrible name.
Yes, that is before your time. That was a terrible name. And the idea was simply that each month I would send out five things that I found useful. And it was called the five for five because my last name is Pfeiffer and there were five things. Terrible, absolutely terrible. Because it didn't communicate anything about anything.
It set absolutely no expectations for why you should sign up for this thing. And then the cadence at monthly, you forgot that you even subscribed to it by the time the next one showed up. Then it became Build for Tomorrow, which was the name of my book and I thought would also be the name of my newsletter. And the book is about change.
And so I thought I would make the newsletter about change, how to navigate change, how to thrive in times of change. But I found that to be too abstract, too difficult to write to. And also, you know, change is like a thing people deal with, but it isn't a thing that people wake up in the morning saying, I need to read about, you know? Mm-hmm.
So then I rebranded it as One Thing Better, which is what it is now. And my thinking behind it was people get too many newsletters and they get too much information inside of those newsletters. It is a deluge inside of a deluge. And... I know that if you give people 10 things to do, they'll do zero of them. Instead, why don't I orient this newsletter around a promise?
That promise is that every time you read this, it will be simple. It will be straightforward. It will be one thing that you can do. It feels very manageable. I was dealing with the problem of I speak to a broad audience. I think that newsletters actually have an advantage if they speak to a very specific audience. I speak to a broad audience. So that was my way of approaching it.
And then how did I get to that line? Each week, one way to be more successful and satisfied and build a career or company you love. Honestly, the answer was... that I kept changing the words in it in response to things that people would be most responsive to in the newsletter. I eventually found that people like the idea of success.
Newsletters that were in some way or another about finding satisfaction, finding happiness, finding calm, seemed to really resonate. I still always... have the impulse to change this language.
But I think the best thing that you can do is put something out in the world, see how people respond to it, try to identify the language that they use to describe why you are valuable to them and start using that language back to them.
That's the goal.
Okay, so my answer is pretty hyper-specific to me, but I think inside of this answer is something that's really useful to everybody, so let me just tell you what it was. The Build for Tomorrow version of this newsletter, so that was the second iteration of the newsletter, coincided with me getting this incredibly sweet deal from Facebook, which I dragged Nicole into as well.
So Nicole got this sweet deal from Facebook too. So the sweet deal from Facebook was that they were launching a competitor to Substack. For those who don't know, Substack is like the leading... free newsletter tool that you're supposed to monetize with subscriptions. So in other words, you don't have to pay to use Substack. You do have to pay to use some other tools like Kit or Beehive.
These things have a cost associated with using the product. Substack is totally free to use. They hope that you will create a paid version of your newsletter and then they'll take a cut. And they had been... To launch, Substack had been paying creators to use the product.
So they would find some popular blogger or something, and they'd be like, hey, we will pay you $200,000 a year to put your newsletter on Substack. So when Facebook was creating a competitor to Substack... which was called Bulletin, they started calling people like me and basically making that same offer. They were like, we will pay you gobs of money to just use this product.
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