Jason Giles

speaker

830 appearances 6 recordings 1 series first heard Feb 2026 last heard 5d ago

Jason Giles’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Sep 2026 with 2.

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Insights Unlocked · How to avoid cultural blind spots in AI-powered customer research · 3 Aug 2026 podcast

They're like, yeah, that's not good.

No, but I would never have known.

If it hadn't been for those who are from the culture, like, yeah, almost doing like the translation in real time.

So for these teams then that are taking their products into different markets or branding, whatever it is, where do you advise that they actually start?

Yeah.

How do you crack this code and really have that understanding of what needs to be unique for the markets?

And what can you walk me through just like an example of what that conversation might look like, or where you stop and you're like, okay, here's what we've seen.

Here's the signal now, going through kind of your framework, how that might play out.

What I love about that example too, is that, you know, we talk about all of our teams are driving for speed right now.

Like all companies, it's all about speed, speed, speed, speed.

And yet as design research, even product leaders, we know that there's some places where it is important to slow down.

And the example that you give is that it's such a great example of the

look, we've got these signals, but this is the spot where maybe it is okay to just pause for a minute and really drill in, particularly because the example you used was like, this was a big business decision, right?

So I think what I really like about this is, you know, being able to help encourage teams to identify those spots where slowing down is really important.

Yeah.

Well, and I was having a conversation with some other leaders recently.

And one of the observations I've been having is the tools themselves make it so easy just to jump to the next step.

They're like, okay, hey, we've done this thing for you.

Do you want me to do this?

Do you want me to do this next?

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