Jason Greenspan

Yeah, so the way to work from a physical product perspective, depending on your channel's distribution that you're selling into, right?

So just using, you know, standard product economics, most retailers today are looking for, you know, roughly between a, I would say a 35 to 50 points of gross margin so they can afford, you know, the rent, the store, the staff, all that kind of stuff.

And just you look at normal business gross margins, you know, you got to make some coin in there too.

So you got to make sure that everybody on the supply chain side that they're making some money.

Yeah.

So I'm not going to get into specifics around it, just, you know, some proprietary information, but you know, our margins are, I think our margins are pretty good and we're trying to just grow the business.

Obviously the $10 skew.

So if you think about, you know, you sell a chocolate bar for two bucks, um, you know, you got to sell a lot of chocolate bars to make some money and our product line follows the same kind of model.

Yeah, I think they should be aiming for roughly, you know, between 40% and 50% gross margin, right?

Because they're building a branded product.

Yeah, net bottom line, if you look at most consumer product goods companies, they're netting around 5%, right?

So everybody's a bit different, but if you look at, you know, other companies like Cadbury's or electronics companies, you know, looking about a 5% net income to revenue.

Yeah, we're happy with our results today.

We're funding growth, right?

So our challenge is we're keeping investing our funds in the company to grow the brand and drive product development.

So we're doing the right things to fund the business at this stage, but a mature business should be driving around 5%.

uh no we're not actually no our business has really grown through the wholesale business versus the e-commerce business which is you know it's kind of funny you think about today how you would launch a business a product business you know you kind of have three big buckets that we kind of say so one is you know have domain expertise to launch it online either through a crowdfunding or you know have a more a more less costly channel strategy and three um you know have relationships that you can that

can help you launch.

We kind of did it backwards.

None of us came from the cleaning business or consumer electronics accessory business.