Jason Greenspan

Two, we built the business through the wholesale channel and we keep focusing on that.

And three, we really didn't have domain expertise.

Yeah.

Most of our sales right now are coming through the wholesale channel.

Wow.

That's impressive.

Which is pretty great.

And I think it speaks to that, you know, the need in the marketplace.

I think it speaks to the differentiation of our brand and how we're trying to grow the business.

Yeah, I think, you know, you don't look at, you know, recurring revenue and SaaS kind of that model.

You look at, at this stage of our growth, you look at, I think, your revenue.

I think you look at multiply, like just like you would like a SaaS model in a way, what traction you're getting, right?

What's your sales growth?

And you take a multiplier on top line revenue and you see how big the market could be.

There's some really great product companies out there like, you know, like, you know, Warby Parker or Honest Co.,

Or even to a degree, it's a product-based company like Dollar Shave Club, although it's a subscription-based business, that is selling a physical good.

And you look at our business and you say, okay, where's our growth opportunity and how you value it?

I think you take a multiplier on revenue.

Yeah, it's too early in our business to look at net margin.

You know, we're still in the growth phase of business and investing in growth that we think, you know, online for us, it could be a significant channel and growth opportunity for us.