Jaspreet Singh

We have all this stuff.

And I'm sitting there at my desk, sweating bullets, like, oh my God, what are we going to do?

True story.

Oh, I'm intimately familiar.

So I'm sitting there and I fortunately travel for work pretty often.

And I'm traveling and I'm talking to business owners and stuff.

And I'm just like, oh my God, everybody's like kind of on the same boat as me.

And so we had an all hands meeting in the first half or around mid 2025.

And I said, listen, this is going to be difficult to hear, but let's take a deep breath and let's go through this.

We're going to be bankrupt in 10 years.

Just kidding.

Sigh of relief.

It's five years.

Oh my God, what are you talking about?

So we're going to transition.

We're no longer going to be Briefs Media.

We're going to be Briefs Finance.

And we're going to now not just be a media company, we're going to be a fintech company powered by media.

And so now we have this news, we have this research, but we added in a core component, which is technology, which we've never, ever touched before.

But I said, listen, either we do this or we all lose our jobs, including me.