Jay Jack

He's not mad when he sees a mailman anymore, but we've left all the bad choices in there intact, right?

And that's a problem.

Or can be a problem, right?

Can be a problem.

And then I'm like, okay, look, when we do differential reinforcement, we're replacing it.

So look, if you search one thing one time, it's going to be at the bottom of the list and it's not going to be in the top five searches.

You're going to have to scroll down to find it and that shit's not going to happen.

If you reinforce the fuck out of it over a long period of time, you might get it in the top five.

But it's going to be one of four other bad choices.

So if you want to use a differential reinforcement protocol, you can install 10 new behaviors that are so hardcore they take over the top five.

And so when you hover over it, the first five you see is this.

And that can work.

But if the dog ever clicks on that tab and scrolls down...

Yeah, definitely.

I tell them, I'm like, look, that analogy helps because I'm like, listen, you've bumped it down where it's not the most obvious choice, but it's still there.

And the day one of those top three is missing for some reason because you don't have the thing or it's not possible, they all move up.

And then it's on the top five, dude.

So if you want to make sure they don't see it, you got to delete it.

And deleting it is punishment.

We're going to delete that option, you know?