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Jeff Lash

๐Ÿ‘ค Speaker
730 total appearances

Appearances Over Time

Podcast Appearances

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How great product teams use customer insights differently with Jeff Lash

What's information on it?

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

What's the intent of it?

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How great product teams use customer insights differently with Jeff Lash

A great example that stuck in my head is I remember when I was in a UX role, I did a lot of work in healthcare.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And I was interviewing a nurse one day and we were talking about she worked at a hospital that had access to our product.

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How great product teams use customer insights differently with Jeff Lash

And I was talking to her about how often she uses it.

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How great product teams use customer insights differently with Jeff Lash

And she's like, oh, I don't really use it a lot because of the accessibility.

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How great product teams use customer insights differently with Jeff Lash

And I'm like.

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How great product teams use customer insights differently with Jeff Lash

Hmm, interesting.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

Can you tell me more?

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How great product teams use customer insights differently with Jeff Lash

She's like, yeah, it's not accessible.

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How great product teams use customer insights differently with Jeff Lash

Now, of course, as a UX person, I'm thinking 508 compatibility, accessibility, screen readers, font sizes, things like that.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

And so I said, can you tell me more about that?

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How great product teams use customer insights differently with Jeff Lash

She said, oh, yeah, your product is only available at the nurse's station.

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How great product teams use customer insights differently with Jeff Lash

There's only one computer at the nurse's station.

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How great product teams use customer insights differently with Jeff Lash

And a lot of times that is busy.

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How great product teams use customer insights differently with Jeff Lash

Other people are using that computer for other things.

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How great product teams use customer insights differently with Jeff Lash

So it's not accessible to me.

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How great product teams use customer insights differently with Jeff Lash

So it had nothing to do with 508 accessibility or, you know, low vision disabilities, things like that.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

It was just literally, I could not access it.

Insights Unlocked
How great product teams use customer insights differently with Jeff Lash

So to me, that story is probably over 20 years old, but it stuck with me.