Jeff Pearlman

It's not even a matter of ego.

I swear to God, it's a matter of everyone digests things now in 20 second clips.

So everything you say is cut down to 20 second clips, throw it on Instagram, TikTok, whatever your choice.

And there's no elaboration and nobody wants elaboration.

So they may see some little tiny clip of me saying something about Tupac.

Tupac wasn't very good at fighting.

Let's say that's a clip, right?

And, whoa, how could you possibly say that about Tupac?

How can you say that about Pac?

But you don't hear the lead up who I talk to or the lead down who I know.

And that stuff is like I've never promoted a book in this world, actually, where everything is digested in small quantities.

I think Pablo is going, oh, you guys are going through that, too.

Who is this guy?

How could he be saying this?

Blah, blah, blah.

All you got is the 20 seconds.

You don't have the elaboration.

It makes it it's incredibly frustrating.

True.

But my videos are actually three, four, five minutes, a lot of them, six minutes, which sounds short, but today is an eternity.