Jeff Reine

speaker

618 appearances 3 recordings 1 series first heard Mar 2026 last heard 20 Mar

Jeff Reine’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.

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But we go to first principles.

Why did SEO get organized in the way it did?

I believe one of the reasons is Google won.

Google won.

Google won ninety X percent of all search volume.

And so th their rules, the way to win there was the definition of winning.

Now it didn't start like that.

I I used Alta Vista.

I used Excite back in the day.

If there's any young people listening to this, go check out Dogpie.

You know, the these were th there was a competition.

But Google won and they did it the good old fashioned way, they they built a better mouse trap.

I don't think we at Everything Machines don't think this is gonna be a a one horse uh race.

We think this is gonna be a multi-party party.

Uh we think there are lots of people who are coming to this party.

By definition, it it's a little bit too big to sit out.

And we'll see how it happens, right?

You know, has Apple decided they're gonna sit it out and just take the money from Google and run like they did with search uh on the browser?

Maybe.

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