Jeff Reine

speaker

618 appearances 3 recordings 1 series first heard Mar 2026 last heard 20 Mar

Jeff Reine’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.

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The the search prompt owners themselves.

Gosh.

I might argue with the premise.

I I I think it it's rooted in persona.

It's just it's a huge unlock.

And so our

Our frame of reference just has to change.

And we always we you know and and this is different marketers with different schools of thought and and different practices.

Um are gonna differ on the tactics, but

You know, we are we all are all we all are trying to get as close to one to one as possible.

We just know the limitations of the system that we're operating in.

Right.

And so we we internalize those limitations and we say, well

We can't run a million campaigns for this candy bar for this spring, but we can run a hundred.

That's doable.

We can manage that and then Meta changes something, Google changes something, and it's like oh

Maybe we can try five hundred campaigns, or maybe we can do dynamic.

Content optimization.

Okay, let's try that.

And all of a sudden we expand our view, and what we thought was a constraint is no longer a constraint.

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