Jeff Reine
speaker
618 appearances
3 recordings
1 series
first heard Mar 2026
last heard 20 Mar
Jeff Reine’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Mar 2026 with 3.
Appearances
Um 'cause 'cause think about it.
W uh the the answer engines, chat GPT, Claude, et cetera.
are now meta influencers or mega influencers.
We we tell them things and then we don't decide, we don't control what they then say to their followers, their prompters.
We have to rely on them to interpret it.
And so sometimes uh you would call it a hallucination, but maybe it's just it's just a little bit wrong.
It's just a little bit off.
What it means though is as a brand, what you have to control what you can control.
You have to put forward content on you on your controlled properties that is as specific as possible, in as transparent as possible, in as positive a light.
As you're able to muster, so that the
the AI search bots can retrieve that information and present it back.
Otherwise you are really relying on the information coming from elsewhere.
And you're not in control.
And so
You know, one person's hallucination might be another person's disinformation.
Right.
So as a brand you have to try to control the narrative as best you're able.
Yeah, th this is actually a really, really good
Top.
the journey that they're on and how the journey is starting now versus how it used to start.
Showing 81–100 of 618 · page 5 of 31
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