Jeff Roche
speaker
654 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Jeff Roche’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
And, you know, landlots go for even more.
So, yeah, there's an incredible amount of money to be made.
And this is a time when land values in what we used to call the old Middle West, places like Illinois and Iowa, land price, land is becoming so expensive, you know, $50, $60, $80, $90, $100 an acre.
And you could go out here to the panhandle and pick up land for two bucks an acre and buy 320 acres for nothing, basically.
And then you have enough money left over to build a nice little house, buy a tractor, and just practice this brand new kind of commercial agriculture.
Sure.
Fair warning, what I'm literally working on right now while I'm on this sabbatical is a cultural biography of C.W.
Post.
So sort of knee-deep in his world.
C.W.
Post is the founder, was the guy who invents great mats, who was a lifelong entrepreneur.
He grows up in Springfield, Illinois, and his dad's in the agricultural business, and Post gets...
involved in sort of this, in selling agricultural elements and his patents.
And he, for a while, owns his own farm ultimate company that's selling some things that he had invented.
He gets involved in Fort Worth real estate.
He invents a pair of suspenders that are quite popular.
He tries his hand at being a guru for a while.
But he's this figure who finally finds success fairly late in life with originally a drink that's marketed as a drink for people who coffee doesn't agree with.
It's called Post-Up.
And it's hugely successful.
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