Jeff Roche
speaker
654 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Jeff Roche’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
It launches in 1895 and it's hugely successful largely because he is an advertising genius.
He invents a lot of what we sort of refer to as modern advertising techniques, things like taglines and branding.
He's a pioneer in this.
And, um, then he launches this great nuts, which is the world's first ready-made breakfast cereal.
And it too takes off and then, uh, and then post toasties.
So by, you know, 1905, 1906, he is one of the wealthiest men in the United States and
And he has very strong opinions about labor unions.
He is one of America's most zealous activists against organized labor.
And a pro-free market enterprise, this is the only kind of economy we should have.
So, in 1907, he founds America's only capitalist utopia, Post City, Texas, now called Post Texas in Garza County.
And he buys up, I think, a quarter of a million acres of land, and he's going to create...
A farming slash small town utopia where everyone will own their own business.
Everyone will own their own home.
Everyone will own or farmers will own their own farm.
They'll share cropping.
And so he he tries to create this utopia to demonstrate.
how pure capitalism should be the model for modern America.
And there's a chapter in the book that tells sort of that story.
And central to his vision that the town and the community is a city government that is run by and for business people.
And a real estate model where everyone will own their own house.
Showing 221–240 of 654 · page 12 of 33
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