Jen Gottlieb

Let's teach people how to be more confident.

Let's teach people how to share their message, their real version of who they are, because I spent a long time just sharing the fake version of who I was.

Let's make this a show.

We started producing these events that connected entrepreneurs to the media on Fair Advantage Live in New York City.

We teach thought leaders, entrepreneurs, business owners, authors, speakers, how to build profitable brands, not just by leveraging PR, but by leveraging social media, all types of media, podcasts, YouTube, and being visible and omnipresent.

We noticed that our mastermind members and the people that we were teaching were actually getting better results because they weren't renting the relationships.

They weren't renting the information.

They owned the information and they owned the relationships and they knew how to do it themselves.

And that is real equity in yourself and in your company.

When you know how to pitch and you have the people in your Rolodex to pitch to now you've got the power.

And so these people that we're helping own that power, they own that equity, they own that knowledge and they're getting unbelievable results.

And we're like, you know what?

This is what we're passionate about.

Not only are they getting amazing results, but they're also transforming their lives and lives with their families and their mindsets and their confidence levels.

We're like,

what if we took all of our energy and we took it away from the agency and we put it into our events and our trainings and our teachings and our masterminds.

And we sold the agency that was actually taking a very profitable arm of our company and getting rid of it.

And many people would say, don't fix what's not broken, like leave it alone.

It's, you know, running.

And we're like, this doesn't fill our cup.