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Appearances Over Time

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Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Just high school track record.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

That's how big the gap is, which isn't to say that women suck.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

They don't.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Women are amazing at sports in their own right, but they aren't as fast and strong or as tall, their wingspan, all the things.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

They're not.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

So we believe women should have their own sports and spaces, and that's what we're standing up for.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

And, you know, I started the brand because as I looked around at all the other athletic brands out there, they all –

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

make a whole lot of money pretending to champion female athletes.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

And they really treat them with astonishing disregard.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Really?

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Well, Nike in particular, the big one, there have been very public examples, like public like on the cover of The New York Times, sexual harassment of female executives, firing of pregnant athletes who are, you know, athlete endorsers.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

They fire them when they get pregnant.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

And there was another case, a young woman by the name of Mary Kane, who was in their running training program, who was abused by the coach to the point of wanting to kill herself.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Jeez.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

These are all Nike examples within between 2018 and 2019.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

Wow.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

So they don't really champion female athletes.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I was a gymnast.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I was on the national team for about eight years, and I dealt with a lot of physical and emotional abuse.

Digital Social Hour
Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635

I wrote a book about it that came out in 2008.