Former Levi’s CMO Jennifer Sey: “Why I Left, Why I Fought Back & What Brands Don’t Get” | DSH #1635
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Why does Jennifer Sey refuse to manufacture in China?
We don't make anything in China. Here's the reason why.
How is Jennifer Sey advocating for women's sports?
In China, you cannot enter the factories.
What controversies surround NCAA and Title IX debates?
There's no transparency. You can't go in and see what's going on. You can't see how the product is made. You can't see if it's clean. You can't see if people are treated well. Every place we make stuff, we visit. If you're not going to let me in, I'm not making stuff there.
What lessons did Levi's learn from its rebranding efforts?
So you really value quality control?
How did the American Eagle Sydney Sweeney campaign go viral?
Well, I mean, I value quality control, but I also value people being treated with a level of decency and humanity.
What missteps did Cracker Barrel and Bud Light make with their customers?
There's a reason you're not allowed in.
What impact did COVID-19 lockdowns have on public education?
Okay, guys, Jennifer Say here, founder of XXXY Athletics out here in Vegas, wearing the brand, of course. Thanks for coming on.
How is homelessness and crime affecting urban areas like San Francisco?
Thanks. Thanks for having me. I'm excited.
Yeah, it's a new audience for you. So could you explain actually what your company is about?
Absolutely. I started this brand, XXXY Athletics, about a year ago, a little over. It's the only athletic brand standing up for the protection of women's sports. We want women's sports to be for women only, which seems sort of obvious, but it's not right now.
Not right now, yeah.
That's what we do.
You partnered with the perfect person for this on the recent launch, right?
With Riley.
Yeah.
Yeah, we worked with Riley since the very beginning. We launched last March in 2024, and we've continued to work together. She's the spokesperson really for the movement, and we just launched a little collection with her that sold out.
pretty fast. It's great to see that there's some progress being made, too, because Stanford revoked her opponent's titles, right?
Penn.
Yeah.
Penn did. Yeah.
Penn, Penn.
Yeah, there is progress. Like, since we started last March, a lot has happened. President Trump signed an executive order, which isn't... I mean, it acts as law, but it could be... and a new one could be written with the next president, so we'd prefer legislation. But the U.S. Olympic Committee and the NCAA have already now said that the rule is only women in women's sports. But for all the progress, in almost every blue state, you're still seeing boys and girls sports. And those blue states are saying, yeah, well, that's our state constitution. That's what we view Title IX as. They think it's a big win for progress to let boys and men steal opportunities from women. So we're not done yet.
Yeah, I know Newsom and Trump have been fighting about it, right?
Yeah, Newsom is suing the federal government because the federal government is telling him he can't do that. There's an athlete in California who goes by A.B. Hernandez, a male who won all sorts of state track championships last year. The school year just started. A.B. is now on the volleyball team, has never played before, just decided, I'm going to be on the volleyball team, made the team, displaced a woman. But I find this hopeful. The first three games of the season, the other teams forfeited. Wow. In California. So everyone's fed up.
Yeah, because there were some spikes from males that left some girls with concussions, right?
Yeah, that's another athlete we work with, Peyton McNabb. In 2022, she got smashed in the face with a volleyball. Permanent brain injury.
Permanent? Oh my gosh. That is terrible. I can't believe that's allowed still.
It I it's the whole thing is completely psychotic. I mean, the whole purpose of Title IX was to give women their own sports. Yeah. And this idea that if you say you're a woman, you are and you can come into women's sports is just it's it's sheer lunacy.
Yeah. I still remember.
I mean, look how tall how tall are you?
I'm six six.
6'6". If you said you were a woman, you could play on the women's volleyball team in California right now.
I would be the best.
You would kick ass. Have you ever played?
No, but I bet if I could be a guest woman, I would have a big advantage.
You would stand there and smash people with the ball. So, I mean, here's how I look at it. If you look up the world records in track and field, any distance, there isn't a single distance where the women's time is anywhere close to the men's time. Not one.
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Chapters
8 chapters
1
Why does Jennifer Sey refuse to manufacture in China?
0:00–0:02
2
How is Jennifer Sey advocating for women's sports?
0:02–0:05
3
What controversies surround NCAA and Title IX debates?
0:05–0:18
4
What lessons did Levi's learn from its rebranding efforts?
0:18–0:20
5
How did the American Eagle Sydney Sweeney campaign go viral?
0:20–0:26
6
What missteps did Cracker Barrel and Bud Light make with their customers?
0:26–0:34
7
What impact did COVID-19 lockdowns have on public education?
0:34–0:41
8
How is homelessness and crime affecting urban areas like San Francisco?
0:41–56:13
Speakers
3 identifiedMore from Digital Social Hour
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