Jennifer Sey

Yeah, it was worse, but I think it came from the same place.

You know, that head of marketing had said just a few days before the Dylan Mulvaney social media ad, she said, our current customer is fratty and out of touch.

That's what she said.

She didn't like him.

Well, tough.

Tough shit if you don't like him.

He likes Bud Light.

You might want to evolve the brand, but you got to keep that guy.

You got to respect him.

It's really hard.

No, I did it at Levi's.

Well, I was at Levi's for 23 years, and I became the chief marketing officer in 2013, and the brand had been in decline for 10 years.

And what I just described that Cracker Barrel needed to do, that's what I did.

I went out.

I went around the world.

I talked to people who were loyal fans of the brand to understand what they loved about it.

Because the goal was to take that, whatever they loved about it, express that in a modern, cool way so it didn't feel like old guy jeans.

And get more people to love that about the brand.

I mean, there's nothing smart about that.

It's like basic brand management.