Jennifer Sey
👤 SpeakerAppearances Over Time
Podcast Appearances
And you talk to the customer and you respect the customer.
So that's what we did.
We went around the world.
I went to 10 different countries and talked to hundreds of people to understand for those that still love this brand, what do you love about it?
What people love about Levi's is they feel... This sounds like I'm saying this like a marketing... This is literally what they... There were two things they told me.
One was, I feel like the best, most authentic version of myself.
Not the person that sits home on the couch...
playing video games or watching television, the person that is ready to go out into the world and kick butt.
That's how they feel in their Levi's.
It's like their second skin.
That was the first.
And the second was, I wear other things, but I live my life in my Levi's.
I have all these memories.
The road trip.
I met my girlfriend.
My life is written in my jeans.
That's what they told us.
Which is pretty cool.
Those are two big ideas.
Yeah.