Jennifer Sey
👤 SpeakerAppearances Over Time
Podcast Appearances
Right.
That if if you if you honor that, you could then communicate in a modern way to younger people.
So they so they are attracted.
Yeah.
Yeah.
I mean, it's the biggest denim brand in the world.
I learned a lot.
Good, big, iconic brands, you learn a lot.
It's brutal.
The margins are decent, but the cost of goods are high.
It's very competitive.
There's a lot of, you know, back in the day when I started in the jeans business, there were like three or four big competitors.
Now there's hundreds of jeans brands to choose from.
So it's just really, it's a lot more competitive than it used to be.
Now with my current brand?
It's a small hit.
It's not terrible for us.
We do some stuff in the U.S.
We're looking to do more.
We do a lot of our accessories in the U.S.