Jenny Holland

I think we might need to run over the break with this because you have two very important stories.

which really do illustrate, I think, the revival that is taking place in the West.

Tell us about the Bible sales in the UK first, and then we'll talk about Generation Z outnumbering Protestants in the US.

Tell us about the Bible sales.

Yeah.

Bible sales in the UK are hugely up the last year.

Um, 60, sorry, 6.3 million Bibles were sold in 2025.

That is up 134% since 2019.

Um, the religious segment of nonfiction publishing was also up by quite a bit, uh, in one year, 11%, uh, in 25, uh, compared to 6% in 24.

Um,

Gen Z, again, are leading the way.

They are far more likely or sorry, far less likely to identify as atheist than their parents.

And I think this is really the key that that unlocks this entire phenomenon.

Gen Z are and we'll see again in other stories we're going to cover are.

are in a very visible way rejecting the crass materialism, extreme promiscuity, excessive internet culture of our time.

They are moving away from it.

Obviously not all of them, but there's a very influential segment that is doing just that, that is saying enough with the sins of the world

and they're turning to church.

This is just a very interesting phenomenon, and it corresponds somewhat with what I see among young men, not necessarily that they're religious, but they are more socially conservative, which is a good start.

And, yeah, the piece also mentions that last year there was a study done by the charity Tier Fund that replicated the same – or that found the same results, that in particular that at Christmastime, something like 60 percent of –