Jenny Holland

young people were planning on attending church to honor the birth of Jesus.

So again, this just fits in a lot of what we say every week.

I'm always here to bear the good news.

I'm delighted that I get to do that.

They mentioned Charlie Kirk as well, and the assassination of Charlie Kirk as being a defining factor in the sort of how young people perceive the world.

They said that sales of Bibles were...

34% in September 2025 following his death than they were in September 2024.

So again, Charlie Kirk and his martyrdom, as you rightly call it, the secularity of the world, the sort of difficult, not to say disastrous, financial realities that Gen Z are facing as well are all named as factors turning young people towards God.

The first takeaways on this, and this is what we predicted right at the time, you know, as the world was watching open mouth at the martyrdom and the fallout of the martyrdom, the public martyrdom of Charlie Kirk.

And we said that there was going to be a revival in the United States following that brutal act.

And these are the figures now.

These are absolutely the figures that you just cited that have just become available now.

In that September, there was a year-on-year increase of 36%, which is a huge number.

Tell me if you wouldn't mind, Jenny, as a parent yourself,

What do you think the dynamic is?

You said a little bit about the rejection of the godless materialism of what I guess is our generation, right?

Generation X and thereabouts.

Tell us something a bit more.

I'll tell you how I see this.

You tell me if I've got it right.