Jenny Miller

So supermarkets, beauty brands, sports retailers are offering the best deals to members through apps or early access windows.

And that's quite a smart move because it turns Black Friday into a relationship building moment.

They can do.

They can do.

I think if retailers are clear on why they're running a promotion...

That might be to sort of bring new customers into that loyalty scheme or reward existing customers or shift specific stock.

Then, you know, if they have data on and permission to contact a particular individual, then those moments to influence their behaviour and build recognition of that brand extend.