Jens Grede

It has to do with job.

especially in women's, more so than for men's.

It has to offer support and comfort for 12 hours in a row, 14 hours.

That's a performance product.

There's a much higher moat, much harder to compete, much harder to innovate product in it.

Once you have a customer's trust,

They're very loyal.

Super high retention.

Underwear and performance wear has a lot in common.

And the same thing if you think about performance ski.

It's highly complex, highly technical.

It has to do a job for you.

I looked at taking a category like that and attaching it to culture.

And if I hadn't had the opportunity to observe Redmond Montclair, I don't know if I would have...

gone about building schemes the way that Kim and I went about building schemes.

That in the end of the day, he works to inspire and excite his customer for all of his unbelievable success

He's just highly in tune with what his customers will give him agency to do or not to do.

I come back to this notion of being objective.

He has that in spades.

If that's a basic human want...