Jens Grede

I think it's reflected in sports too.

I remember, was it eight years ago, 10 years ago?

But remember when there was a lot of talk about CTE?

I'm not so sure all parents still want their kids to play football.

But it was really a conversation.

There was this feeling that the NFL was somewhat in trouble.

Was NFL going to go the way of boxing?

Today, that feels laughable because NFL owns sports in this country.

NFL is the biggest sports league in the country, and college football is the second largest sport in viewership numbers in this country.

Far ahead of basketball, for example.

To me, it seems pretty consistent.

Football, Taylor Swift, Morgan Wallen, Olive Garden.

Chili's has been in the news recently.

They're killing it.

We all want sliders.

And it's a very consistent cultural moment that is lining up with the overarching feeling of society, which is, of course, more protectionist than it's been in the past.

And it's probably a counter-reaction to globalism, which, much like technology, did not work for everybody.

Oh, I love this question because it will lead me into something I really want to talk about.

Big wins in this era.

I must have told anybody who wanted to listen five years ago to buy Abercrombie.