Jeremiah Wilson

But that's one of our strategies at this point is, we've actually built a really strong team in India.

And that 66, by the way, doesn't include India, I have a whole, I have a group of 40.

In addition to that in India that are actually augmenting our engineering team.

Pre-acquisition, it was $1,200.

Yep.

Yeah, that and then also just we also looked at the weighted average capital of cost and also were able to put in.

Well, it's us being able to look at what the market is actually saying that call tracking is worth, regardless of what our acquisition cost was.

call tracking itself is worth this.

And in this case, it was less than a one-time multiple.

And so being able to take that into the equation when we decided what the capital would be worth.

Actually, it was more than doubling.

There's different ways for us to calculate it, but I'd say lifetime value is four years.

We are.

Yeah.

We've started that up in the past six months.

Again, where are you spending money?

Uh, as far as whether it's Google ads or.

Our best source for the past decade has been webinars, which don't cost us anything.

How do you fill them?

We fill them by partnering with similar associations or publications in the space, and we share our list with them.