Jesse Watters

And the primary countries of actual growth is Brazil.

Yeah, and right now there's a 50% tariff on coffee from Brazil.

That's the nation's biggest coffee supplier, and it's Joe Coffee's biggest supplier.

Take a look at this bag right here.

The container that that bag came in is costing this New York coffee shop and roaster $68,000 more than it did over the summer.

So he had to pass some of that along, telling customers this.

We decided to add a 1.5% surcharge to all transactions rather than implementing an item-based price increase because this reduces the burden on any individual customer.

We spoke to some coffee drinkers about the higher prices.

Watch what they had to say.

Sir Varni will not buy coffee out.

He thinks it's a waste of money.

So you've never bought a coffee in a restaurant?

I wouldn't say that I've never bought it, but I definitely prefer buying it at home.

We used to call Starbucks four bucks, but that was a few years ago.

Now it's like nine bucks.

Yes, it's terrible.

And you have to go out and drive to get it.

You have to have it delivered.

It's not convenient.

You can't be a dictator with dementia.