Jessica Wynn

Yeah.

I mean, you would have to be in a.

affluent district, probably.

But yes, there was a 2023 study in a journal called Tobacco Control, and that found that media framed vaping in two extremes.

So it was either presented as a miracle quit tool for adults or this really horrible youth epidemic.

And that dual framing confused parents and policymakers.

I mean, it still does.

They are behind.

That's for sure.

The FDA has authorized only a handful of products in limited flavors like tobacco and menthol.

But thousands of unauthorized disposables flood the market.

If you walk into a store, most of those probably aren't supposed to be on the shelves.

And many are manufactured overseas and sold illegally in the U.S.

as tech products.

And the FDA just can't keep up with the enforcement.

Yeah.

And I mean, the FDA is pretty much playing a game of regulatory whack-a-mole.

So kids are buying products designed to look like highlighters or toys, you know, even school supplies that are sold as things called tanks or pods.

You know, they're not labeled as a vape or an e-cigarette.

I mean, are kids running these companies?