Jim Kwik

And then you grow.

So cognitive flexibility

flexibility, which I think is extremely important nowadays, is mental parkour.

You ever see those people on YouTube or whatever, social media, TikTok, they can just jump from here to there and do all these amazing things with their body.

I feel like mental cognitive rigidity, you'll pay a price in business, right?

I mean, the classic examples are things like Kodak.

They had the most amazing engineers.

They created the basis of the digital photography, but they're gone.

And, you know, Instagram, everything else is there.

The technology lives on because they were cognitively rigid.

They weren't cognitively flexible.

You could do the same thing for Blockbuster, you know, or Netflix, you know, in terms of how things evolve.

So I feel like as human beings, if we're too,

cognitively rigid we're not open our minds are like a parachute only works when they're open then we're in trouble and so cognitive flexibility how can you be more cognitively flexible how can you see things from other people's opinion how can you change your beliefs based on new data because it's hard sometimes our egos are attached to it our identity is attached a certain way or we have sunk fallacy where we've invested so much into a certain thing

a way of learning or a way of studying, and then something else comes new that might be brighter and better, but we're stuck because we've invested something.

What are we saying about ourselves if we just spent years learning something or being a certain way?

It takes us in anything from micro to macro politics or whatever.

So I think cognitive flexibility and how do you build, again, cognitive anti-fragility, you challenge yourself on a regular basis, you expose yourself to new ideas, you get out of the echo chamber that we often are driven by algorithms.

You had a great interview I listened to with Mo.

And with the algorithms, there's an algorithm to social media, whatever you engage with the most, the algorithm learns and gives you more of that information.