Jim Kwik

Exactly. Your elephants.

Perfect. And we didn't hire for that, but we realized that we've been working with a lot of companies and they're using this model to hire for various positions. For example, our CEO is an owl. He needs to see the numbers every single day. My business partner, our CEO, she's a dolphin, very strong dolphin, is very vision driven. And so it's interesting how that plays out.

Perfect. And we didn't hire for that, but we realized that we've been working with a lot of companies and they're using this model to hire for various positions. For example, our CEO is an owl. He needs to see the numbers every single day. My business partner, our CEO, she's a dolphin, very strong dolphin, is very vision driven. And so it's interesting how that plays out.

Perfect. And we didn't hire for that, but we realized that we've been working with a lot of companies and they're using this model to hire for various positions. For example, our CEO is an owl. He needs to see the numbers every single day. My business partner, our CEO, she's a dolphin, very strong dolphin, is very vision driven. And so it's interesting how that plays out.

Like our creative team, you know, are also a lot of dolphins. And it's interesting. You could parent that way. You could have your kids take it. Because think about it. Cheetah would read, they would be more skimming, right? Doing these short study sprints where creatives like dolphins are going to visualize more of what they read as an example.

Like our creative team, you know, are also a lot of dolphins. And it's interesting. You could parent that way. You could have your kids take it. Because think about it. Cheetah would read, they would be more skimming, right? Doing these short study sprints where creatives like dolphins are going to visualize more of what they read as an example.

Like our creative team, you know, are also a lot of dolphins. And it's interesting. You could parent that way. You could have your kids take it. Because think about it. Cheetah would read, they would be more skimming, right? Doing these short study sprints where creatives like dolphins are going to visualize more of what they read as an example.

It would layer over cheetahs and also your elephants who are very attuned also with feelings and their body and their kinesthetic. So it's interesting. Even with sales, you could apply this not only for learning, but for sales. If you're selling to an owl, you want to make sure you have all the facts and all the research, all the evidence that shows this is possible.

It would layer over cheetahs and also your elephants who are very attuned also with feelings and their body and their kinesthetic. So it's interesting. Even with sales, you could apply this not only for learning, but for sales. If you're selling to an owl, you want to make sure you have all the facts and all the research, all the evidence that shows this is possible.

It would layer over cheetahs and also your elephants who are very attuned also with feelings and their body and their kinesthetic. So it's interesting. Even with sales, you could apply this not only for learning, but for sales. If you're selling to an owl, you want to make sure you have all the facts and all the research, all the evidence that shows this is possible.

If you're selling to a dolphin, you would be able to... hear their vision of their life and see how your product or service, you know, fits into that. If you're selling to an elephant, great facts and great vision, but they need to, the relationship itself is more important than, you know, in terms of trust and making them feel seen and heard. And so-

If you're selling to a dolphin, you would be able to... hear their vision of their life and see how your product or service, you know, fits into that. If you're selling to an elephant, great facts and great vision, but they need to, the relationship itself is more important than, you know, in terms of trust and making them feel seen and heard. And so-

If you're selling to a dolphin, you would be able to... hear their vision of their life and see how your product or service, you know, fits into that. If you're selling to an elephant, great facts and great vision, but they need to, the relationship itself is more important than, you know, in terms of trust and making them feel seen and heard. And so-

And since everything comes back to the brain, it's how even, not only how you learn, it's how you communicate, right? Cheetos, because they get straight to the point, right? Their speech is more concise, more focused, action-oriented. They dislike beating around the bush, right? Because that would waste time. You know, as opposed to an owl, they prefer details.

And since everything comes back to the brain, it's how even, not only how you learn, it's how you communicate, right? Cheetos, because they get straight to the point, right? Their speech is more concise, more focused, action-oriented. They dislike beating around the bush, right? Because that would waste time. You know, as opposed to an owl, they prefer details.

And since everything comes back to the brain, it's how even, not only how you learn, it's how you communicate, right? Cheetos, because they get straight to the point, right? Their speech is more concise, more focused, action-oriented. They dislike beating around the bush, right? Because that would waste time. You know, as opposed to an owl, they prefer details.

They communicate in a logical sequence. They present facts and figures and data. And dolphins, though, they speak about the bigger picture, about future plans, about innovative ideas, whereas elephants are really keen on understanding and validating the feelings and perspectives of others. So it's interesting how it plays out in, you know, day to day.

They communicate in a logical sequence. They present facts and figures and data. And dolphins, though, they speak about the bigger picture, about future plans, about innovative ideas, whereas elephants are really keen on understanding and validating the feelings and perspectives of others. So it's interesting how it plays out in, you know, day to day.

They communicate in a logical sequence. They present facts and figures and data. And dolphins, though, they speak about the bigger picture, about future plans, about innovative ideas, whereas elephants are really keen on understanding and validating the feelings and perspectives of others. So it's interesting how it plays out in, you know, day to day.

Yeah. So when people are learning, even when they're listening to this, there's a learning curve, but there's definitely a forgetting curve also as well. When you hear something on a podcast or you read it in a book, upwards of 80% of it is lost within 48 hours. That can be a challenge, right? And one of the ways to mitigate that obviously is taking notes.