Jim Marous

speaker

5,037 appearances 35 recordings 1 series first heard May 2026 last heard 12 Aug

Jim Marous’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 35 in all, peaking in Jul 2026 with 14.

Appearances

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Banking Transformed with Jim Marous · How to Maximize Relationship Depth · 11 Aug 2026 podcast

consume what the branch rep or what the digital banking process had in place. matched

So yeah, we can talk all we want about making it so that s people sign up for direct deposit or people have start to have card usage or people start to um actually open up new accounts. matched

But the reality is if you haven't fixed the friction that was built into the process to begin with. matched

We haven't really made any headway. matched

We simply have put words, but not actions. matched

So l let's take a uh uh I don't know how many customers you have, but with your customer base. matched

What is a normal lift that you're seeing? matched

In matched

Active, you know, active accounts versus where they were to begin with. matched

Let's say you we go with that, half the accounts are not active. matched

What is the normal lift that you see with your engagement of Sway Sta SwayStack in the partnerships that you have? matched

Oh, for sure. matched

And you know, I actually saw something in one of your write ups that you've seen a seventy one percent lift in account openings with no added ad spin. matched

But that how does that happen? matched

I mean, that's a huge number. matched

You know, this this goes back and now it's going back almost twenty years. matched

I've been talking onboarding forever. matched

And the thing that's so frustrating for me with so many organizations not really having a good structured choreograph onboarding process is that matched

This is in every case a self-fulfilling, uh self-funding process where the success you have simply by doing the basics well and having it structured and having the listening tools and the implementation tools that get friction out of the process. matched

basically pays for the program. matched

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