Jimmy Wales

And I, you know, I say this about there was I used to be on the board of the Guardian newspaper and they had this real struggle because they don't have a paywall.

They're ad supported.

They're a nonprofit or owned by a nonprofit.

And they've got a big trust fund.

And so.

You know, like, it's complicated, like, and they're really trying to thread the needle on lots of things.

And they really struggled with accepting sponsored content in the paper.

And it would be clearly marked on all of that.

But like, one of the ones was Volkswagen.

Volkswagen was promoting their blue, they call it, their green initiative was called

Well, and then the scandal broke, and it was a little bit awkward.

So even though it said at the top, this is paid content, right, so on and so forth, it didn't feel great for the journalists there who had been assigned to write the stuff as sponsored content and so on, for the brand, for the paper.

Didn't feel great.

And I mean, in this case...

There was nothing wrong with this content.

The content wasn't lies.

It was like they had, I don't remember the exact title, they had faked some tests or something like that.

Yeah, what it was.

And I think all the more shocking, again, to bring it back to thinking about trust, because, you know, there are certain companies which over-promise and under-deliver all the time.

And you wouldn't be surprised, but like Volkswagen, pretty boring brand, to be honest.