Jimmy Wales

I was loose.

Yeah, exactly.

Exactly.

But it's like, oh, OK, like how will parents think it's OK for their kid to take an Uber?

It's like, well, I get notified when they get the Uber.

Yeah, I can see.

Oh, almost Tom.

You know, it's great.

Yeah, I mean, I think that trust inventory in an organization is really, I just picked the easiest one, but like,

You know, I think organizations that have had a trust crisis or you have a trust problem, this is really obvious.

I even think companies that don't should actually take a moment.

And companies are always doing like away days and things like this to brainstorm.

So do one on trust, like say, like, actually, we need to think about what are the things that we've done in the past that caused our customers, our partners, our employees to trust us?

And where did we maybe fail?

How can we improve those things?

Because like trust buys you a lot of space.

Let's say you've got a customer and you suddenly realize like actually we're going to deliver but we're going to deliver two days late.

If you have a good trust relationship and you can go to them early and say like we're seeing this problem emerging and you know they aren't going to go mental and like it's all going to be fine.

And they're going to trust you and they're going to like want a discount and whatever.

But you can cope with that.