Jo Lepore
speaker
301 appearances
4 recordings
1 series
first heard Jun 2026
last heard 28 Jul
Jo Lepore’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jul 2026 with 2.
Appearances
And yet you have to get the brand in in the first two seconds or the first three seconds, right?
Otherwise there's no point because more than likely the person is not sticking around for the full thirty seconds even or, you know, minute long video.
That's kind of a tricky balance for the influencer to strike.
as well because they know the hook is the story.
But they know the brand is expecting them to get it front and center right from the beginning.
Absolutely.
brand leaders, they're trying to take control of where their brand is represented and how it's measured for the money that they're spending behind it.
It feels like they're giving up a a level of control when they work with content creators or they co-create campaigns and things like that.
But that's kind of like
a known variable.
Maybe what is more of an unknown variable is AI.
So obviously synthetic content, artificial, let's say, influences.
Do you see this as an area in the future that's gonna continue to grow?
Because obviously that adds a very high level of risk for brands.
Do you think a part of that will be driven by the consumer pushing back and rebelling against synthetic content?
Yeah, exactly.
Yeah.
I feels like a lot of marketers or maybe influenced by advertising agencies are still looking for the viral video as the kind of point of effectivity as like, look at how this just, you know, e exploded.
And again, I ca that just kind of goes back to
views, eyeballs, attention and attention.
Showing 121–140 of 301 · page 7 of 16
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