Joe Caruso

speaker

4,639 appearances 52 recordings 1 series first heard May 2010 last heard Oct 2012

Joe Caruso’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Leveraging Franchise Sales Outsourcing - Safety & Vigilance · 26 Apr 2012 podcast

not be the best investment. voice-verified

But I also think it varies for the different kinds of franchises that are out there and the investment levels and the complexity. voice-verified

Uh also uh the aspect of are you hiring or you uh engaging uh a franchise sales outsource provider, be it a broker or a network or an organization, are you engaging them because they generate leads and they ha they become your lead generation? voice-verified

Or are you bringing them in for their functional expertise and are you going to continue your lead generation voice-verified

Effort. voice-verified

if you have service businesses and you want to use a broker network that's going to find individuals that want to open up something that is can a franchise concept that can go into business in sixty days or less voice-verified

I think you could have a great deal of success using brokers. voice-verified

On the other hand, if you have a very capital intensive operation, uh, you know, a a multi million dollar project each each unit where site selection and the time frame for development is kind of expansive. voice-verified

I mean if it takes eighteen months to be able to get open voice-verified

and you're talking about uh uh bringing down uh uh uh real estate and building out a a a a large facility I'm not sure that a lot of voice-verified

I to provide those services. voice-verified

There are some, but there's nearly not as many that can help with those service businesses. voice-verified

Uh and again, are the is the broker engaged as a functional expert to be able to facilitate development or are they brought in as really lead generation and a referral agent to help voice-verified

grow the franchise or. voice-verified

So I I I I think it i it really depends and the franchise or needs to decide what it's looking for. voice-verified

I think one of the downsides of using voice-verified

referral brokers and and and franchise sales outsources is voice-verified

it can be limiting. voice-verified

Your pool of of of candidates is limited to the sphere of influence voice-verified

of some of those brokers if they're really voice-verified

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